Post an introductory guide as Guest Posting Service
One of the best ways to get exposure for your own site is to write a guest blog for someone else. This Guest Posting Service will both increase your visibility to new readers and, if your guest post contains links to your own site, it will also increase your visibility to search engines.
Before you write a guest post for a blog, you should first be fairly familiar with the site. Who are their readers? Is their tone more casual or more professional? What topics do they normally cover? A good guest post will contribute to their content and will be enjoyed by their current readers. Ideally, it will also attract some new followers to your own blog.
do your homework
Another part of getting familiar with the site is researching other guest posts they’ve sponsored. Suggesting a guest post on a topic that’s been covered recently isn’t going to go over well. Such a proposal is repetitive and clearly shows that you are not a regular reader of the site. Instead, see if you can spot an obvious need or gap that isn’t being met, and then fill it. Sometimes an outside source can see things the lead author is too close to and bring new insights.
While it’s certainly possible to “cold call” another site owner and just offer to write a guest post, you may have more success entering into a relationship first. Start small by leaving comments on their blog posts. If they offer an email newsletter subscription, you can occasionally reply by email as well. The goal isn’t necessarily to become best friends; it’s to make sure your name is known to them enough so that your guest blog request gets more attention than a request from a complete stranger.
Remember, if the site in question already has a guide to a specific way to request a guest blog post, you should definitely follow that instead of the previous suggestions. Just as some companies prefer resumes and others want you to fill out an application, all websites have their own way of getting things done, and it’s best to respect that.
One of the least mentioned but most important aspects of guest blogging is the bump they contribute to search engine results. Each guest post is an automatic backlink to your own website; the more relevant backlinks your site has, the higher the pagerank in search engine results. Including at least one or two other links to relevant articles on your own site will help those ratings be higher, as deep links carry more weight than a link just to your original landing page. However, proceed with caution; no site owner wants a guest post that ends up looking like nothing more than a spam ad for the guest author’s site.
Benefits of guest blogging
When done right, a guest blog benefits all parties involved: you, the other site owner, and the readers of both sites. The site owner gets fresh content on a silver platter, which they didn’t have to invent themselves. They get a break from writing, and their readers experience a change too. The readers themselves benefit by being exposed to a new voice with new ideas. However, the main benefit of guest blogging is for you. A good guest post will bring you new readers, attract more visitors and increase the visibility of your search engine.
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